2007 January | RFID World Wide Warning

Human Implant RFID Radio Frequency Identification tags and chips - Get Ready To Have Your Privacy Invaded

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Warned about during January 2007

Via RFID, these billboards know you by name
January 31, 2007

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Source : NY Times
Each day, it seems, marketers go further in their quest to deliver messages so engaging and personalized that one cannot help feeling special. The latest step will be seen Monday in four cities when Mini USA begins delivering custom messages to Mini Cooper owners on digital signs the company calls “talking” billboards. The boards, which usually carry typical advertising, are programmed to identify approaching Mini drivers through a coded signal from a radio chip embedded in their key fob. The messages are personal, based on questionnaires that owners filled out: “Mary, moving at the speed of justice,” if Mary is a lawyer, or “Mike, the special of the day is speed,” if Mike is a chef. And oh, “the signs will affirm the driver’s favorite things about their car and driving habits”.

Don’t you just love being watched!

Bill would nip microchips in humans
January 28, 2007

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